Nielsen reports digital is the future of retail – Is your web marketing ready?
The web is having a greater influence on sales, and companies need seamless strategies to maintain their success and grow.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile inception: The marketing channels within channels
As fragmented as the internet seems today, it’s breaking into even more numerous channels and niches as mobile apps take over as a primary source of digital content.
4 social marketing ideas for glowing results this July Fourth
As we enter the heart of summertime, it’s the point where marketers must become more competitive. Here are some ideas to get ahead this year.
Less than a third of B2B enterprise marketers effective at content marketing
Enterprise organizations that want to be more successful with content marketing must refine their strategies and define campaign leadership.
Facebook visibility may be down, but engagement is up
It may be more difficult to reach new followers on Facebook, but existing fans have already demonstrated they’re more dedicated than ever before.
Chomping on SEO – Marketing #TWIT
When it comes to content for SEO, you should link it, post it, share it, but don’t bite it! Marketing #TWIT
Google announces it’s pulling the plug on Authorship images
Google is pulling the plug on a compelling enticement to register on Google+ – rich Authorship snippets in search results.
Professional content – It exists & Linkedin wants to own it
Content creators and marketers must pay more attention to Linkedin in the future – it claims there’s a new class of readers that it’s corralled.
Calling all channels: Total search traffic decreased in 2014
According to recent research, people are using search engines less than in the past – but SEO isn’t dead, – it’s just diversified.
Semantics in action: Step-by-step info cards appearing in SERPs
One company is putting on a master class on how to turn in-depth content prominent on the semantic web into more traffic and conversions.