Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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It appears that search engine optimization (SEO) – or lack of it from news providers – has led to a lawsuit against Google which seems unlikely to gain traction in the courts but which may nonetheless alter the search ranking of an alleged defamatory blog post at the heart of the complaint. Cherie Davis, the… Read more »
Today officially ends the tax season and ads for tax preparation companies that have inundated most Americans will disappear, but the results of the 2008 tax season shows that these companies may have
With so many places for people to find information on the internet some traditional news organizations are struggling to receive traffic and visibility online, but some are turning to search engine optimization (SEO) to gain viewers. Charleston, South Carolina television station WLCN will be working with local advertising agency Fuel Interactive to increase the online… Read more »
Many companies have taken to marketing their business by blogging to help boost their visibility and revenue, but there appear to be mixed thoughts on if the marketing technique really works.
For many years one of the best ways companies could get their business in front of consumers and the media was through public relations, but as things have shifted to the internet, one marketing exper
Although it’s been stated that online marketing can help a company make a name for itself and grow its business, one established company is learning that it can also use it to try to improve its image
As organizations grow more web-savvy, the number using search engine optimization (SEO) increases to those outside of the traditional business world. According to the St. Louis Post-Dispatch, an increased number of hospitals in the city have implemented more internet marketing efforts, including search engine optimization (SEO), to make themselves more visible to people online. The… Read more »
Although search engine optimization (SEO) only made up 11 percent of total search marketing in 2008, its numbers are expected to increase as internet users continue to find it more relevant than paid search. That’s according to David Hallerman, a senior analyst at eMarketer, who predicts that the ratio of paid search to organic search… Read more »
One of the most popular sports franchises in the world has jumped aboard the search engine optimization (SEO) bandwagon as the Dallas Cowboys plan to increase organic traffic to sell team merchandise. To generate traffic and get the most targeted visitors to its sites, the Dallas Cowboys’ Pro Shop has partnered with New Media Gateway… Read more »
Through the current recession, few industries have been able to thrive as many companies cut costs. But a new survey finds online marketing is one of the few "bright spots."
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