Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
A number of recent studies have shown that search engine marketing (SEM) budgets are increasing, but a new survey finds retailers in particular are using search engine optimization (SEO) in droves. The new figures from Internet Retailer, shows that while retailers have long been using search engine marketing (SEM), more are turning to search engine… Read more »
Through the current recession, few industries have been able to thrive as many companies cut costs. But a new survey finds online marketing is one of the few "bright spots."
Althoug
A recent report from Hitwise finds that traffic to online classifieds soared in the last year but notes that search engine optimization (SEO) gives the providers even more opportunity for growth. According to the Hitwise report, visits to online classifieds increased 84 percent from February 2008 to February 2009, with the majority of the growth… Read more »
After essentially giving Google a massive head start in the world of search, Microsoft appears poised to increase its advertising to boost the appeal of its search engine.
According to a repo
Online retailers are increasingly using search engine optimization (SEO) to draw consumers to their site in a cost-effective manner, but one industry expert says some sites need to choose a more SEO friendly "shopping cart." Tim Scott, director of ecommerce for shopping cart software company SearchFit, says not all platforms are equal when it comes… Read more »
Although many marketers are obsessed with using social media to interact with clients, a new study finds that marketers and small businesses aren’t seeing eye-to-eye when it comes to the marketing tec
To get the most out of search engine optimization (SEO) it’s important to use relevant keywords on a website, but one SEO expert says that doesn’t mean the writing has to lack creativity. Writing for the TopRank Online Marketing Blog, Mike Yanke says that copywriters who are working to optimize sites often become too focused… Read more »
Rumors continue to circulate about a Twitter/Google partnership which could shift social networking, but some say it could also drastically change search engine marketing. According to Nielsen Online, as of February there were more than 7 million Twitter users in the U.S. alone – a 1,382 percent growth over the last year. But for a… Read more »
The Associated Press has announced that it is taking a hard stance on sites that aggregate its news content, which may have an effect on the future of search. Monday the AP Board of Directors announced that it would launch an industry initiative which would track its online content to make sure it is being… Read more »
In what may help the search engine optimization (SEO) for businesses close to the area its customers are searching in, Google has made local searches the default setting for its results. It has always been the case that users got results close to a specific area when they typed in a city or area in… Read more »