At #SMX, Matt Cutts says Payday loan isn’t done & quality is king
Marketers need to focus on creativity and originality if they want to create content optimized for search success & other insights from SMX.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Clicks needed: Top marketers see email CTRs 6 times higher
Plain emails aren’t going to propel prospects to website content, but targeted, visual messages can get the clicks that drive leads to eventually convert.
Facebook update – users who watch video content will see more paid ads
Facebook believes users who watch videos will respond to video advertisements – and soon, marketers will be banking on it.
Is Bing cannibalizing your SEO clicks or boosting brand awareness?
The more semantic features are integrated with search engines, the more time users will spend on SERPs themselves.
Content marketing builds trust when it’s supported by outside research
Consumers generally trust brand content, but marketers need to keep that trust through unbiased research and straightforward reporting.
Mobile paralysis: Brands see channel’s importance but can’t act [study]
The rise of mobile web browsing has left many brands unsure how to proceed, but the most important strategy is just to avoid alienating mobile users.
Let me Facebook that: The social network sees itself as a search engine
Facebook is starting to occupy a strange place somewhere between search engine and social network.
Google adds a speed bump for sites that abuse mobile redirects
Website architecture needs to be consistent and helpful for delivering content, or users (especially on mobile devices) will quickly bounce away.
5 important ideas from Mary Meeker’s 2014 Internet trends report
If you haven’t had time to read Mary Meeker’s annual report, here is an abridged version with top content marketing takeaways.
B2B & B2C social marketing are still successful on Facebook [study]
Popular niche networks may be best for finding a unique customer base, but Facebook is still an essential tool for reaching a wide audience.