The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Voice Search Content Marketing Is the Future: How To Get Started in 2024
In pretty much every science fiction media ever, there’s some sort of AI voice assistant that acts as a supporting character, antagonist or vehicle for exposition. As far as tropes go, it’s right up there with robot butlers — and while we’re still doing our own butlering (tragically), voice assistants have become an everyday reality…. Read more »
3 Anti-Fluff Approaches to Content Writing
Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning. A dollop of fluff might be a minor distraction to readers — but too much can quickly tip the scales. Verbosity can make your copy unreadable, untrustworthy and even spammy. What Makes… Read more »
SEO Brief: Everything You Need To Know (+One Example)
Marketing without an SEO content brief is like building houses without a blueprint. You might as well build sandcastles at low tide. With a thoughtfully structured brief template, you provide clear and detailed instructions to guide your content creation process. However, the purpose of a brief is not just to articulate your blog post’s theme… Read more »
Best Font for Email: Navigating the Good, the Bad and the Ugly (Infographic + Video)
Your email font selection means more than you think. Read on to learn the best and worst style choices for email.
Content Marketing for Lawyers: Complete Guide for 2024
While lawyers are experts at making compelling cases in court, many seem to have overlooked the digital verdict awaiting them online. Surprisingly, over a third of legal clients start their search for a law firm online. Despite this, the number of attorneys who report they have a website dropped from 94% in 2022 to 87%… Read more »
How To Build a Content Development Plan (Infographic)
Here’s everything you need to know about creating a successful content development strategy.
Content Marketing vs. PR: What’s the Difference?
Almost everything in the world is about communication. Think about it. Humans are built to tell stories with facial expressions, body language, tone of voice and more. We’re also uniquely capable of understanding these cues from others. That’s not to mention everything else that reveals stuff about you: clothing, art, the car you drive, even… Read more »
Cool email signatures for marketing your brand
The marketing value of email signatures is often overlooked. When optimized, they can support nearly any conversion goal.
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