The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content Marketing vs. PR: What’s the Difference?
Almost everything in the world is about communication. Think about it. Humans are built to tell stories with facial expressions, body language, tone of voice and more. We’re also uniquely capable of understanding these cues from others. That’s not to mention everything else that reveals stuff about you: clothing, art, the car you drive, even… Read more »
Cool email signatures for marketing your brand
The marketing value of email signatures is often overlooked. When optimized, they can support nearly any conversion goal.
3 Clarifications About Google’s March 2024 Algo Updates
It’s true: This is one of the big ones. But should you be worried? It depends on how you’ve been handling your SEO and content creation activities. Let’s take a look at some of the highlights in this month’s core algorithm update: 1. Helpful Content Updates Are Now a Part of the Core Algorithm Update… Read more »
A Complete (and Actionable) Google Update History Timeline
Want to keep your finger on the pulse of important Google updates? Well, you’ve come to the right place.
Finding Your Focus: Why Point-Of-View Matters in Content Writing
Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about to start Whole30, you’re probably more jazzed about the second one. Why? It speaks directly to you. It offers up a dream scenario in which… Read more »
4 LinkedIn Best Practices to Help You Stand Out
Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to be that way. For example, LinkedIn has remained a mighty force in the online professional networking game. So how do you harness that networking power?… Read more »
How to Create a One-Pager Template That Wins Business (Infographic)
A one-pager template is the perfect way for your sales and marketing teams to ensure consistent delivery of a branded asset for every product or service you launch. Here’s how to create a template of your own.
Sloppy Copy? Here’s What You’re Doing Wrong as a Content Writer or Copy Editor
There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And it’s kind of embarrassing if you’re a professional who wants to create work you’re proud of. Whether you’re an up-and-coming content writer or an experienced… Read more »
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