The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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5 Listicle Examples and How To Create One for Your Blog
Forget popsicles – there’s nothing sweeter than a clearly laid-out article to search for information. Listicles are a key part of any content marketing strategy, conveying messages logically and creatively, while di
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What Is a Local SEO Audit? And How Do You Run One That Actually Improves Your Rankings?
Learn how to run a local SEO audit, from your Google Business Profile and citations to local rankings, reviews, backlinks and technical SEO.
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Google Is Making Links More Prominent in AI Search. Will It Help Website Traffic?
Google is making links more visible in AI Overviews and AI Mode. Here’s what’s changing and what it could mean for website traffic and GEO.
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4 Ways To Generate Ideas and Brush Up Creativity (Without AI)
Discover four practical tools to sharpen your idea generation, reframe questions and build creative thinking skills using your very own brain.
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Thought Leadership Content: How To Send Messages People Want To Listen To
Explore the different types of thought leadership content, real-world examples and expert tips for building authority and improving AI visibility.
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Google Wants You To Fact-Check AI Content: What Marketers Need to Know
Google updated its AI content guidelines in October 2026. Learn what changed, why fact-checking matters and what it means for your SEO strategy.
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9 Personal Email Signature Examples to Convey Your Unique Voice
Looking to create the perfect email signature? Find inspiration in these 9 personal email signature examples.
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What Did CMWorld and TMRE Attendees Have in Common?
The 2026 Content Marketing World event was the first time it was combined with The Market Research Event (TMRE), put on by Informa. Since I was there among both groups, I got to hear from people who have very differ
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