The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Surfer SEO vs Clearscope: Which Tool Fits Your Team?
Compare Surfer SEO vs Clearscope on features, workflow, pricing posture, and team fit to decide which content optimization tool suits your needs.
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The Essential GEO glossary: 34 AI Search Terms Every Marketer Should Know
Learn the essential AI search and GEO terms every marketer should know, from RAG and AEO to entity engineering, AI visibility and prompt clusters.
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AI Marketing Roundup: Merchant Center AI Metrics, ChatGPT Workplace Trends, New Gemini Models & More
From Google’s latest AI shopping insights to new ChatGPT workplace data, here are the biggest AI marketing stories from July 2026.
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Types of Content Strategy: How To Choose the Right Approach
Explore the main types of content strategy, when to use each one and how to match your approach to audience needs and business goals.
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The AI Content Maturity Curve: Which Stage Is Your Marketing Team In?
AI adoption is only the beginning. Explore five stages of AI maturity and how marketing teams can evolve from experimentation to repeatable workflows.
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Organic Search vs Paid Search: Which Is Right for You? (Infographic)
Organic search vs paid search — both strategies seek to drive clicks and conversions, but their approaches are different. Here’s what you should know.
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AIDA in Marketing: Classic Framework or Outdated Model?
Learn how the AIDA model can help grow your business by engaging customers at every stage of their buying journey, and how to customize it for your brand.
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How to Write a Testimonial in 5 Steps + 5 Examples (Infographic)
What is a customer testimonial, how do you benefit from it and how can you write one? Here’s everything you need to know!
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