The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What’s the Importance of a Social Media Moderator?
Learn why it’s important to have a social media moderator on your brand’s team and find out what makes these professionals excel.
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An Updated Forecast: Marketers’ Outlook on AI in Marketing
How do marketers feel about AI’s future? Survey responses reveal optimism, concern and strong support for keeping humans in control.
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The Best Branding Tools for 2026: Build, Manage and Elevate Your Brand
Infuse your brand identity into every aspect of your marketing strategies with these top branding tools.
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Surfer SEO vs Clearscope: Which Tool Fits Your Team?
Compare Surfer SEO vs Clearscope on features, workflow, pricing posture, and team fit to decide which content optimization tool suits your needs.
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The Essential GEO glossary: 34 AI Search Terms Every Marketer Should Know
Learn the essential AI search and GEO terms every marketer should know, from RAG and AEO to entity engineering, AI visibility and prompt clusters.
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AI Marketing Roundup: Merchant Center AI Metrics, ChatGPT Workplace Trends, New Gemini Models & More
From Google’s latest AI shopping insights to new ChatGPT workplace data, here are the biggest AI marketing stories from July 2026.
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Types of Content Strategy: How To Choose the Right Approach
Explore the main types of content strategy, when to use each one and how to match your approach to audience needs and business goals.
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The AI Content Maturity Curve: Which Stage Is Your Marketing Team In?
AI adoption is only the beginning. Explore five stages of AI maturity and how marketing teams can evolve from experimentation to repeatable workflows.
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