Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Dec 31, 2014 News Alex Butzbach

Google’s new AdWords unveils connection between online marketing & offline buys

It can be difficult to track in-store purchases inspired by online content against web marketing efforts. Here’s what Google’s doing to improve clarity.

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Content Marketing Agency Brafton attends IRCE 2013.

Dec 30, 2014 News Molly Buccini

Brafton appoints Chief Client Officer

Brafton Inc. has appointed former Vice President of Account Management Sarah Cugini as chief client officer.

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Dec 30, 2014 Legacy Molly Buccini

15 Content marketing quotes to ring in 2015

Our favorite quotes from 2014 that can help you ring in a new year of fresh content marketing.

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Dec 30, 2014 Legacy Molly Buccini

3 ways we’re building Brafton’s marketing toolbox in 2015

Our new Chief Client Officer Sarah Cugini’s sharing her top content marketing initiatives for 2015.

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Dec 30, 2014 News Alex Butzbach

Avoid an SEO hit by differentiating between reviews and testimonials

Brands should publish user-generated content, but different types of UGC help to meet various kinds of business goals, depending on where customers are in the sales funnel.

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