Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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A client got 20 percent more readers when it diversified its content strategy for its website.

Dec 26, 2014 Legacy Lauren Kaye

Want 20% more web readers? Diversify your content strategy

A Brafton client diversified its content strategy and saw 20 percent more readers on its website.

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Dec 26, 2014 Legacy Molly Buccini

The best of Brafton.com – 2014 edition

Doesn’t it feel like just yesterday we were sharing our predictions, resolutions and marketing advice for 2014? As we kick off the final week of the year, nothing says farewell to a year of successful content market

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Dec 26, 2014 Legacy Molly Buccini

Employee Spotlight: Meet Kate, Senior Lead Gen Exec

Kate Bergstrom’s has always had her sights on a career in sales – and based on her tenacity and success thus far, we’re confident it’s in reach. Kate joined the team at Brafton in early 2014 as an

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Dec 24, 2014 News Alex Butzbach

Why 41% of brands are hurting their local SEO efforts

When it comes to local search, something as small as mismatched citation information can have a big impact on SEO visibility.

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Dec 23, 2014 News Alex Butzbach

In 2015, email marketers want to increase click-through rates

Studies show that brands are increasingly concerned with boosting email click-through rates – but how can they encourage greater engagement with their marketing materials?

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