The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Return on Ad Spend (ROAS) — What It Is And How to Maximize
Return On Ad Spend (ROAS) is one of the less popular but very useful key performance indicators (KPIs). Read on to find some useful tips on what you can do to improve your ROAS.
Content Memes: 5 Tips for Using Memes in Content Marketing
It’s content. It’s a meme. It’s a content meme. How can it help your marketing strategy?
5 Interactive Content Examples Your Audience Will Love
Interactive content is sure to get your target audience engaged. Check out these examples of great interactive content.
8 Do’s and Don’ts of Creating Marketing Videos — with Video Creative Director AJ Muffett
There’s so much “video marketing best practices” content out there, but how much of it is actually helpful? Our Video Creative Director, AJ Muffett, walks us through some of the most common do’s and don’ts when it comes to creating marketing videos.
Why Did My Domain Authority Go Down? And Other Top Domain Authority Questions Answered (Video + Infographic)
Domain Authority is not a Google ranking factor, so why do we care about it? Get answers to this question and 26 others about DA in this guide.
Share of Voice: How to Measure, Boost and Leverage Your SOV
Learn what share of voice is and how to measure and improve your SOV.
Why Video Content Management is Essential to Your Marketing Strategy
Video content management can be used to improve your marketing strategy. Learn what it is and why it’s such an important tool for supporting your business.
The Evolution of Marketing (Infographic)
Take a crash course in the evolution of marketing. Explore our guide covering the history of marketing and how it has evolved over the years.
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