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Authenticity marketing: It’s about the stories you tell

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And this story is about reconciling two seemingly opposed things: authenticity and marketing.

8 undisputed ways to convert employee advocacy into content marketing ROI

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Employee advocacy is the hidden jewel of marketing. It’s never spoken of, yet it can reap huge rewards for brands that are looking to polish their tactics for greater reach.

Explore the limitless possibilities of content with Senior Writer Liam Green

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What does eight years at Brafton teach you? That creative content has no bounds. Explore the world of content marketing with Senior Writer and Style Specialist Liam Green.

Why we love Brafton

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In the spirit of Valentine’s Day, we asked some of our employees to share why they love working at Brafton. Check out some of their answers.

The ultimate guide to relevant content marketing in 2019

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Is your brand relevant? The key to success is a relevant content marketing strategy that not only gets Google’s attention but also genuinely speaks your audience’s language.

Email marketing insight for 2019 from 8 experts

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Should your email marketing efforts change or remain the same for the new year? Consider some expert advice when creating your strategy.

Yvonne Tse: Web developer, gamer, dedicated homeowner

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Read more as Brafton’s web developer Yvonne Tse talks Final Fantasy and woodworking.

6 Experts Share the Positives and Negatives of Influencer Marketing

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We tap into some industry expertise to get a sense of the perks and potential drawbacks of influencer marketing.

SEO

Quarterback performance according to search metrics (infographic)

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Why would ANYONE use metrics to measure quarterback performance that aren’t related to football? Because we can. And why the hell not?