Your Guide to Creating a Brand-Building Content Strategy
Learn how to create a brand-building content strategy that positions your business for growth and long-term success.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
6 Types of Branding Services That Can Help Any Organization (Infographic)
Your brand consists of more than graphic design. Learn how professional branding services help differentiate your company from the competition.
7 Wayback Machine Alternative Options for Marketers
Need a Wayback Machine alternative? Check out our comparison guide for the best way to capture the ‘net.
How To Build a Great Health Insurance Content Marketing Strategy
The results are in: Today’s health insurance companies need content marketing to deepen customer engagement.
Content Mapping: How To Effectively Reach Your Target Audience
Without a map, it’s hard to know where customers and content will cross paths. Here’s why content mapping matters and how to adopt this strategy.
Content Pillar Examples To Boost Your Brand on Social Media
Use these content pillar examples to guide your brand’s approach to effective social media messaging.
7 Best Practices For Market Segmentation That Batman Didn’t Know
What can you know about audience connection that Batman doesn’t? Learn how to segment your markets and fight the good fight more efficiently.
Benefits of an Editorial Calendar in Content Planning (+ Free Template)
Editorial calendars make content planning a breeze. Here’s how they work and why you should be using one.
10 of the Most Innovative Marketing Strategies (Infographic)
Is your marketing strategy lacking in innovation? Explore some of our favorite, innovative marketing strategies from top brands.
Your Step-By-Step Guide To A/B Testing
Learn how to identify the gaps in your marketing campaigns and optimize them with actionable insights with this guide on A/B testing.