Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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You can probably think of a lot of ways Google has made your business better, from boosting your online visibility through Google Search to driving traffic via Google Ads. But one modern headache still remains: fake Google reviews. Negative Google reviews, especially those that are fake, can significantly harm your brand reputation. They’re like party… Read more »
Learn how to create a marketing plan with a template. Streamline your strategy, save time and boost collaboration for success.
Find out what goes into a brand value statement, why it’s important and how to make one of your own.
Two heavyweights enter the ring. In one corner, we have social media marketing — renowned for lightning-fast jabs and real-time engagement. And in the opposite corner, there’s content marketing, with a reputation for storytelling hooks and long-term results. How do you crown a champion? For most businesses, it’s not that simple. Deciding between one strategy… Read more »
By promoting your marketing content, you can reach new audiences and improve the ROI of your materials. Here’s how to do it.
A content audit allows brands to scrap what isn’t working, improve what is and outrank competitors in search. I mean, who doesn’t like the sound of that?
There’s way more than 11 types of marketing, but this is a good place to start if you don’t have time to read a book this afternoon.
Does your marketing strategy include Reddit? Here’s how to win on this unique platform.
Succeed at positioning your brand, and you essentially sell your entire product portfolio in one fell swoop.
What’s in your marketing mix? Being strategic about your marketing activities leads to success. Consider these points when planning.