Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Better customer experiences start with better employee experiences. Brafton partnered with a leading home security company to redesign its internal customer management platform, combining UX research, interactive prototyping and frontline agent validation to create more intuitive, efficient workflows.
Brafton helped Gasper Landscapes, a beloved local landscape and outdoor living brand, build its first-ever digital advertising program to reach a wider but still local high-intent audience.
Our targeted SEO & GEO strategy drove Page 1 rankings, AI visibility and 200+ backlinks from 197 referring domains in the competitive K-12 cybersecurity space.
We raised PMC Legal’s LinkedIn presence to a new level with a coordinated strategy that engaged a highly niche audience.
With just 8 blogs, we helped Beca earn 31 AI Overview citations, expand to 128 ranking keywords, and drive consistent new organic traffic.
Working with a limited budget, we refined our client’s PPC approach and unlocked a 448% ROI thanks to sharp leadership, expert execution and a truly collaborative partnership.
We took over our clients’ PPC efforts after a previous agency failed to provide qualified leads. Since then, contact form conversions are up 257% year over year, and we won their largest deal to date.
Insight Assurance trusted Brafton to reshape its brand from the ground up, including a website overhaul that boosted organic traffic and attracted more backlinks.
We helped a global water treatment enterprise soar on SERPs with a +285% increase in SERP feature positioning YoY.
We built high-quality backlinks for Net at Work to boost Page Authority scores amid disruptive Google algorithm updates.