2016 content trends: When to use (& how not to abuse) humor, #12DaysofContent
Even in so called “boring” industries, humor can be a great way to connect with an audience. Here’s a strategist’s tips for making content funny and entertaining.
Content Marketing
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Push traffic down the sales funnel with these conversation optimization tips
Struggling to turn your company’s leads into customers? Here are our five conversion optimization tips to push your site’s traffic down the sales funnel.
2016 Content trends: Lead generation practices & overlooked opportunities, #12daysofcontent
It’s strange to think of something like “lead generation” as a trend – it’s always been “in fashion.” But I’m definitely seeing a rise in interest for content’s role in lead generation even with my small business clients. They’re increasingly saying “traffic’s great – but I need this content to help me get leads.” And… Read more »
2016 Content trends: 4 Ways to make repurposing work for your team #12DaysofContent
Kicking off Brafton’s 12 Days of Content: Marketing Director Katherine Griwert shares tips for repurposing content.
Part 1: Collecting buyer data & building your audience personas
Well-researched Audience Personas are crucial for best reaching your customers and marketing to their needs. Here’s how to develop accurate buyer personas.
5 Super Simple Content Marketing Tricks for Big Wins (via #SEJSummit)
The latest Search Engine Journal Summit offered marketing tips for quick wins and smarter strategies. Read Brafton’s roundup of top insights.
Educate more, sell less: A success story for a bigger, more qualified online audience
Content marketing results for an IT security brand? 172% more blog traffic year over year.
Where to place CTAs for an 83% increase in blog revenue
The placement of product CTA buttons had an immense impact on an eCommerce blog’s revenue growth.
Q&A: Meredith Farley, Brafton’s newly appointed VP of Product
An inside look at Brafton’s products and services, with insights direct from our new VP of Product, Meredith Farley.
3 common HR marketing pitfalls, solved by creative, custom content marketing
Standing out is challenging, especially in HR. Here are 3 common HR marketing problems, and how you can solve them with a unique content marketing strategy.