Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The Brafton team was busy this week talking content, meeting fellow marketers and gaining strategy inspiration at Hubspot’s annual Inbound conference in Boston. Here’s just a few of our favorite lessons from Inbound. Sales teams are part of inbound marketing “I really enjoyed Brian Halligan and Dharmesh Shah’s Keynote. Executives from Google and LinkedIn were brought on… Read more »
Marketers can outsource a strategy and editorial to content experts, but the internal team owns thought leadership. Here’s a process to work with outsourced teams to promote your thought leadership.
Wondering what it’s like to be a content marketing strategist? Matt’s sharing his experiences working at Brafton.
A breakdown of the best B2B tech content marketing timeline, including when to try different formats in your strategy. Based on numbers and hundreds of real world success stories.
Lead generation is a top goal for marketers, and Brafton helped this healthcare company generate 170% more conversions quarter over quarter with a news strategy.
Employees at Brafton reflect on the changes that have taken place during the four years Brafton has placed on Inc.’s List of Fastest Growing Companies.
Brafton is attending LeadsCon New York this year to talk about content marketing strategies for lead generation.
An auto company partnered with Brafton for blog content, and got 480% more conversions when we optimized one of its main promotion landing pages.
Here are five questions that tell your content marketing strategist you need to adjust your goals and approach for more success with SEO.
A content marketing strategy modernized this specialty shoe brand by building its search presence and starting a new (& growing) revenue stream.