For increased social shares, consider each social network’s tone [study]
Knowing what to post and where to publish it will drive qualified referral traffic to a brand’s website and improve the social media marketing campaign results.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Case study in segmenting users: Lessons to learn from Amazon’s new targeting
Want to get more form-fills, signups and sales? Customize site design, user ratings and other essential information so content marketing materials drive conversion rates.
Facebook wants to weed out irrelevant, repetitive and spammy social content
Facebook is giving customers new tools for rejecting content in their news feeds, affecting both organic posts and paid advertisements.
The Apple Watch’s impact on content marketing: More search, more mobile
Many brands aren’t yet exploiting mobile traffic, but with the announcement of the Apple Watch, companies have even more motivation to get their web marketing in order.
3 rankings signals your content strategy can’t ignore
In this video, Brafton shares insights on how to optimize for ranking factors that signal “quality” in content, based on a 2014 report.
Combined hosting gives better video marketing ROI
Some companies make the video hosting mistake of putting their media on either external sites or their own pages, when both is better.
Don’t rely on one rating: Court rules Yelp can demand money for positive reviews
Businesses that rely on Yelp may find their SEO campaigns affected by factors outside of their control – courts rule they can charge for ratings.
How to tie social marketing & SEO for better ranking content [data]
Searchmetrics research shows social engagement is positively correlated with search rank – but only when campaigns are coordinated with one another.
Mobile marketing expected to reach $43 billion by 2019 – Are you ready?
As more businesses realize the power of mobile cues and contextual information for targeting customers, they are building content strategies around mobile users to drive ROI.
Dreaming of SEO – Marketing #TWIT
Check out our weekly illustrated marketing Tweet! We find clever, curious and otherwise notable Tweets and design a fun illustration. Marketing #TWIT