Turn video views into engagement and conversions
Data shows you can turn traffic into conversions with a video marketing strategy that takes users’ insatiable appetite for video content into account.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Video content has a higher CTR than ‘classic’ content [study]
A new study shows that videos get more clicks in search results, suggesting brands are wise to produce more of them.
How to measure how many people buy after reading your content
Four in 10 marketers wonder how to measure the percent of blog readers who become customers – here are some tips for tracking content ROI.
Don’t build links, earn them: Google targets private blog networks
Instead of resorting to private blog networks, brands should focus on learning which content brings in traffic and links, then produce more of it.
Google offers new way to draw user attention through structured snippets
Brands looking to earn the chance at more user clicks should optimize their SEO strategies for structured snippets whenever possible.
Know your video audience – older generations are watching more content online
Most Millennial online users gravitate toward video content, but older demographics are rapidly watching more content online since last year.
Two types of content to give away as free samples
If your marketing strategy involves free content samples, make sure that they’re relevant to customers and useful to readers.
YouTube is the most successful network for driving conversions [study]
New research from Convertro shows how video marketing in general and YouTube specifically drives conversions and increases goal completions.
Brafton’s team will be at #SMX East to talk content marketing & scaling social engagement
Brafton will be at SMX East in September to discuss the state of the SEO industry and talk content marketing strategies alongside top industry players and search marketing leaders.
Marketers invest more in brand awareness as SEO benefits increase
Data shows marketers are investing in brand awareness, and for good reason – it’s rewarded in search.