The top 3 marketing takeaways from a Google heatmap study
Users don’t treat Google search results the same way they did 10 years ago, and new research by Mediative illustrates how different the web has become.
News
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
30 percent of page one search results contain at least one HTTPS URL
User experience covers a range of features, from encryption to usability to information architecture, and sites that use HTTPs are showing up at the top of search results.
Tailgates, hashtags & selfies – Marketing #TWIT
Some of the greatest marketing moments come during sporting events (and tailgates). In this Marketing TWIT, we wonder if there’s ever a time to ‘turn off.’ Marketing #TWIT
How marketers can overcome their content Achilles heel – Tracking analytics for ROI
Marketers are still struggling to measure content ROI, and it may be impacting their strategic success, according to recent data.
Fastest way to better marketing results: Document the strategy
The 2015 B2B Content Marketing report shows most marketers don’t document a content strategy. This video offers tips for better ROI.
Infographics named fastest growing content type by Content Marketing Institute
A new survey shows marketers are investing in visual content, like custom infographics and original illustrations, as their online strategies evolve.
Google’s new quick answer box results up 98 percent
Quick answer boxes have doubled in frequency over the span of one week, demonstrating Google’s desire to move toward direct answers to users’ questions.
BuzzFeed’s non-SEO strategy: Inside the web’s most shared content #SMX
With 75% of traffic via social, Buzzfeed doesn’t sweat SEO. CEO Jonah Peretti shared unexpected content marketing insights for any brand at SMX.
49 percent of consumers use search to find businesses [data]
Half of all customers turn to organic search to find out about specific retailers, according to a new study by BloomReach.
Stop talking about personalization and do it – Your email marketing depends on it
Marketers say email marketing is the most effective and easy digital marketing tactic, but are they losing revenue by failing to personalize content?