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How salespeople have turned LinkedIn into a hellhole (and how to do better)


I don’t mind if you try to pitch me crap I don’t need. I really don’t. But when you’re blatantly disingenuous with your salesy intentions, you insult my intelligence. And that’s when we have a problem.

A content audit hack that will supercharge your social media strategy


Use this approach to help identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in your overall social media strategy.

13 Pinterest FAQs: Unlocking the power of the pin


At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. But, in recent months, we’ve been paying special attention to – and getting […]

5 LinkedIn InMail best practices


What does it take to turn LinkedIn InMail direct messages into effective targeted marketing tools?

Why Your Brand Needs a Social Media Policy (+ A Template For What To Include In Yours)


If your brand doesn’t already have a social media policy, it most definitely should. Let’s examine why.

Impression + 5 more essential marketing metrics defined (infographic)


Impression is arguably the bedrock metric of all digital marketing.

10 social media marketing books to add to your reading list


We didn’t write the book on social media marketing – but these authors did! Check it out here.

7 ideas for your next social campaign – with real examples to help you pull it off


Switch up your strategy and keep your followers on their toes with campaign ideas that they haven’t seen from you before.

The problem with ‘dark social’ traffic and what to do about it


84% of social sharing happens via dark social – meaning it’s hard for marketers to track. Here are 10 tips on how to shine a light on dark social.