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How to post your content on YouTube and engage your subscribers

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Grow your YouTube audience with strong branding and a close eye on user experience.

The content marketer’s guide to social media branding

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Social media branding is how a brand is perceived by its audiences on social networks. Building up a positive and memorable image requires consistency in the visuals, voices and content types that a brand uses on its official accounts, as well as in content marketing channels like its blog.

Instagram metrics: What to track and actionable performance benchmarks

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Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.

Understanding Facebook sponsored posts and how to use them for the most ROI

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Facebook sponsored (boosted) posts are used in conjunction with Facebook ads to reach audiences at different parts of the marketing funnel. In this article, we’ll compare boosted posts and ads and how they fit into an overall social media strategy.

How to crush content creation on social media

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When it works, social media marketing can feel like magic. Let’s look at some proven ways to create memorable content your followers will love and share.

How to perform a fake followers check and purge the phonies

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Social media bots and other fraudster accounts are a growing problem. A fake followers check can help content marketers retake control of social media efficacy and get real engagement from real people.

6 social media trends for 2019 that will impact your business

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How does social media impact your business, and how should you be optimizing your social strategy in 2019? Integrate these six marketing trends into your content marketing mix.

How often to post on social media in 2019

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Spoiler: It’s what you post, not how often.

Mark your 2019 content calendar with these social media holidays

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Are you leveraging the holidays in your social content? Strap in for the celebrations because we’ve got social media holidays for every month of the year.