Market It, and They Will Come: How To Build an Event Marketing Plan That Draws Crowds
Attendees can’t exactly flock to your event if they don’t know it’s happening. Here’s why an event marketing plan matters and how to build one.
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Attendees can’t exactly flock to your event if they don’t know it’s happening. Here’s why an event marketing plan matters and how to build one.
There are numerous social media key performance indicators that you can track when evaluating your campaigns. Let’s look at six that really work, and some that aren’t worth monitoring.
Roses are red. Violets are blue. We love social. How about you? Here are the latest social media news and updates from our very own social team.
How does live tweeting attract attention to your business, what types of events are best for this social media strategy and what best practices should you follow? Let this blog post be your guide.
Instagram is one of the most popular social media platforms, so your brand should be using it to your advantage. Here are a few unique Instagram Story ideas to help inspire you.
I don’t mind if you try to pitch me crap I don’t need. I really don’t. But when you’re blatantly disingenuous with your salesy intentions, you insult my intelligence. And that’s when we have a problem.
Use this approach to help identify which pieces of existing content 1) will likely generate engagement and thus 2) deserve inclusion in your overall social media strategy.
At Brafton our social media strategies and packages generally focus on Facebook, LinkedIn, Twitter or (increasingly) Instagram. But, in recent months, we’ve been paying special attention to – and getting a lot more questions around – the growing benefits of Pinterest. At first I was like – you mean that cute little platform for fashion… Read more »
If your brand doesn’t already have a social media policy, it most definitely should. Let’s examine why.
We didn’t write the book on social media marketing – but these authors did! Check it out here.