7 ideas for your next social campaign – with real examples to help you pull it off
Switch up your strategy and keep your followers on their toes with campaign ideas that they haven’t seen from you before.
Social Media
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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The problem with ‘dark social’ traffic and what to do about it
84% of social sharing happens via dark social – meaning it’s hard for marketers to track. Here are 10 tips on how to shine a light on dark social.
How to post your content on YouTube and engage your subscribers
Grow your YouTube audience with strong branding and a close eye on user experience.
The content marketer’s guide to social media branding
Social media branding is how a brand is perceived by its audiences on social networks. Building up a positive and memorable image requires consistency in the visuals, voices and content types that a brand uses on its official accounts, as well as in content marketing channels like its blog.
Instagram metrics: What to track and actionable performance benchmarks
Instagram metrics provide granular as well as top-level insight into how campaigns are doing. Let’s look at which ones are the most important to track, and what each of them can tell you.
Understanding Facebook sponsored posts and how to use them for the most ROI
Facebook sponsored (boosted) posts are used in conjunction with Facebook ads to reach audiences at different parts of the marketing funnel. In this article, we’ll compare boosted posts and ads and how they fit into an overall social media strategy.
How to crush content creation on social media
When it works, social media marketing can feel like magic. Let’s look at some proven ways to create memorable content your followers will love and share.
How to perform a fake followers check and purge the phonies
Social media bots and other fraudster accounts are a growing problem. A fake followers check can help content marketers retake control of social media efficacy and get real engagement from real people.
6 social media trends for 2019 that will impact your business
How does social media impact your business, and how should you be optimizing your social strategy in 2019? Integrate these six marketing trends into your content marketing mix.
