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35 ways social media marketing improved in 2015 & how to make the most of it in 2016

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35 ways social media marketing has improved in 2015: Here’s our year-end wrap up, with tips on how to make the most of your social marketing.

Tap into the total Twittersphere: Show promoted content to logged-out users

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Now that promoted tweets are available to an increasing amount of non-Twitterers, here are our 5 tips for making the most out of your Twitter content.

How social media event coverage builds relationships with industry influencers

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Brafton social media strategist Rayna Gamble explains how a influencer outreach strategy proved successful when paired with her client’s tradeshow schedule.

How to Create a Social Media Strategy That Caters to Diverse Audiences

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Different content formats on social media can be the key to catering to distinct audiences. Here’s how it worked for our client in the healthcare recruiting industry.

The 6-step guide to running your first Facebook ad

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How to successfully set up your first Facebook ad, with tips from Brafton’s social media team.

Live-Tweeting convinced my client that social media ROI exists

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Every year, one of our clients attends a conference hosted by the Mortgage Bankers Association in New York City. This is the first year they’ve had the help of a […]

Social media posts influence 71% more purchases for ecommerce company

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Can social media marketing drive sales? This ecommerce client proves it can – here’s how Brafton’s social strategy attracts followers, drives traffic & sales.

Inside look at Brafton’s social media team with strategist Emily Joria

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Emily’s discussing Brafton’s new social media marketing services in our latest employee spotlight.

Mystery solved: 6 Metrics to measure social media marketing success

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Social media marketing is essential for successful web strategies, but most companies don’t know how to measure the results – here are 6 ways: