We rank No. 1 for a keyword we didn’t earn
We took a closer look at a top ranking blog post and found we really didn’t deserve to be first in the SERP. Here’s what happened and how we’re fixing it.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Rethinking social media strategy in 2017 [success story]
One of our clients saw 82.6% more revenue and a 228.3% increase in conversions from a stronger, more dynamic approach to social media marketing.
Perfect your content posting frequency for ultimate reach and engagement
From posting on your blog to sharing on social and via email, publishing frequency makes a huge difference, and we’ve got the tips to help you get it right.
Brafton’s Weekly Content Marketing Roundup March 13 – March 17
Check out this week’s roundup featuring tips on social media customer service, guidance on LinkedIn publishing and much more.
Leading edge: Do I really need to outsource my content marketing?
Unsure whether ’tis better to outsource or keep your content marketing in the family? Brafton CEO Richard Pattinson soliloquies on the best
Close the lead generation gap with mid-funnel content [success story]
Are you seeing a lot of organic traffic but not enough conversions? You might need to invest in more mid-funnel content.
How Video Blogs Offer You Maximum Bang For Your Buck
Video blogs offer big marketing potential for small spend. Are you taking advantage of them?
Brafton’s Weekly Content Marketing Roundup: March 6 – March 10
From capturing leads to the state of digital marketing, we’ve got it all in this week’s roundup.
B2B vs B2C social media strategies: Know the difference
Not seeing the social media results you’re looking for? Make sure you’re using the right strategies for your business.
Turn social posts into leads
Is your social media marketing strategy generating leads? It should be.