Case study questions: How to get satisfied customers to make a case for your brand
Your ability to bring a case study to life hinges upon your line of questioning during the interview. Are you asking the right questions in the right order?
Ebooks
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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What is SEO writing? The complete guide to writing for search
Conquer SERPs with effective SEO, one word at a time.
Don’t fall behind: SEO tips for 2017
Failure to capitalize on modern SEO techniques will hinder your online visibility. To reach your audience, you must be easy to find.
What is Account-Based Marketing, and is it right for you?
The No. 1 challenge marketers face is generating high-quality leads. Is ABM the answer?
Google Analytics goals: Your ticket to going platinum
Want to actually prove ROI on all the hard work your content marketing is doing? With the right Google Analytics goals in place, you can!
A content marketer’s guide to every 2020 Google SERP feature
Optimize your content to rank at the top of SERPs, Featured Snippets. Answer Boxes. Knowledge Graphs. and more.
12 ways to do real estate content marketing like the pros
12 content ideas trendier than shiplap. Real estate marketers are responsible for promoting and influencing the purchase of the largest asset the average American will ever own: a house.
Content marketing trends report for 2019
We input 50 key content marketing terms into Google Trends and assessed five years of user search data. Based on these findings, we narrowed down our list to 20 terms that became more popular, less popular, stayed the same or fluctuated wildly.
Converting HTTP to HTTPS: A content marketer’s guide
We’ve put together a simple four-step guide to help convert your site from HTTP to HTTPS.
The ultimate guide to content syndication
Content syndication can amplify your content by distributing it to the far reaches of the web, specifically on sites and platforms your audience uses. By defining a complete content strategy, from creation to publication to distribution, marketers can boost the metrics that matter.