Content Writing

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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brand positioning statement examples
Content Writing Stevie Snow

12 Brand Positioning Statement Examples and Why They Work (Infographic)

What does your brand positioning statement say about you? Is your brand motivational like Nike, environmentally focused like Patagonia, or a trendsetter like Outdoor Voices? Maybe your company doesn’t sell activewear, but you get the gist. Strong brand positioning gives your target audience a solid idea of who your brand is and why they should… Read more »

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Content Writing Jessica Barker

Crafting B2B2C Copy That Speaks to the Right Crowd

What’s the quickest way to mess up your B2B2C marketing content?  Writing to the wrong audience.  In business-to-business-to-consumer (B2B2C) marketing, it’s all too easy to write copy with end customers in mind. However, your goal is to win over the business leaders who serve those people. Let’s look at the who’s-who of B2B2C marketing, how… Read more »

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Content Writing Anthony Basile

Content Writer Tricks of the Trade

Creating good marketing content is a surprisingly nuanced process. Writing content for the web might seem straightforward at first, but sitting down in front of a blank Google document can be intimidating. The more you think about content marketing, the more complex it becomes. After all, the articles you produce will ideally achieve several objectives…. Read more »

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Content Writing Amanda Ciarci

Outlines 101: A Roadmap to More Effective Content

Stop me if this sounds familiar: You’ve been struck by the perfect idea for a new piece of content and started to put your (metaphorical) pen to paper. With a few hours of writing under your belt, you step back to see what you’ve written. As you begin proofing the next great content marketing thinkpiece,… Read more »

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Content Writing Jessica Barker

3 Anti-Fluff Approaches to Content Writing

Fluffy phrases are the empty calories of content creation. They might bulk up your word count, but they starve your message of meaning.  A dollop of fluff might be a minor distraction to readers — but too much can quickly tip the scales. Verbosity can make your copy unreadable, untrustworthy and even spammy. What Makes… Read more »

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Content Writing Jessica Barker

Finding Your Focus: Why Point-Of-View Matters in Content Writing

Which of these two sentences are you more excited about? Marketers can win a lifetime supply of chocolate. You can win a lifetime supply of chocolate. * Unless you’re about to start Whole30, you’re probably more jazzed about the second one. Why? It speaks directly to you. It offers up a dream scenario in which… Read more »

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Content Writing Kimberly Mehrtens

4 LinkedIn Best Practices to Help You Stand Out

Social media is an ever-changing beast — from rebrands to new platforms (I’m looking at you BeReal), it can be hard to keep up. But it doesn’t always have to be that way. For example, LinkedIn has remained a mighty force in the online professional networking game.  So how do you harness that networking power?… Read more »

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Content Writing Jessica Barker

Sloppy Copy? Here’s What You’re Doing Wrong as a Content Writer or Copy Editor

There’s no place for sloppy copy in your digital marketing. It wastes your reader’s time. It erodes the trustworthy, authoritative brand your team has worked so hard to establish. And it’s kind of embarrassing if you’re a professional who wants to create work you’re proud of. Whether you’re an up-and-coming content writer or an experienced… Read more »

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